What is Greenwashing?
Simply put, Greenwashing is the false pretence that a business is acting sustainably. Businesses can disguise Greenwashing very well, with huge PR and marketing teams working to uphold the company’s image and reputation. However, there are facts that even the best PR in the world can’t disguise. It is essential to recognise Greenwashing in order to make an informed decision on a purchase. Remember, you vote with your money.
How to spot Greenwashing.
Where to shop instead.
What have we learnt?
We’ve learnt that there is an environmental awakening among consumers and therefore corporations will deploy some very questionable Greenwashing tactics to make sales. Many claims get stretched beyond the point of believability, and I hope that you have learnt how and when to recognise Greenwashing. Moving forward, you can always use your voice to call out Greenwashing, and vote with your money for businesses that strive for a greener climate in everything they do. Many small businesses believe in this, and you’ll never regret supporting a small business.